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PRESENCE OF MALLS ON BUSINESS SURVIVAL OF MINI SUPERMARKETS AND STORES IN ENUGU METROPOLIS
ABSTRACT
This work discusses presence of malls on business survival of mini supermarkets and stores in enugu metropolis
.A hundred and twenty questionnaires were distributed among people, including mini mart owners from enugu metropolis. Interviews and surveys were also conducted.
Primary and secondary data will be used in the analysis. Tables and percentages will also be used as the instrument of analysis
It will be observed therefore that presence of malls have a strong and significant negative effect on business survival of mini supermarkets and stores in enugu metropolis. Shopping malls run on economies of scale that pushes down prices of unit prices for them to charge at better prices, and this poses a business constraint.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Significance of the Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Conceptual and Operational Definition
1.8 Assumptions
1.9 Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature
2.2 The Review
2.3 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Data Analysis
4.2 Results
4.3 Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 Summary
5.2 Recommendations for Further Study
Reference
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